We got news the 2010 update for the Christmas and Seasonal Decorations sales was put out this morning by Unity Marketing. Research for this marketing is conducted with a survey of Christmas decorations buyers in 2008 and 2009. The goal of the study was to document the needs, desires and passions of consumers purchasing decorations in the past year. This study includes:
- Market Demographics
- How People Decorate for Each Holiday and the Trends in Decorating Traditions
- Special Investigation: Christmas Decorating Traditions and Purchases
- Special Investigation: How the Current Economic Crisis in Impacting the Decorations Shopper and the Trends on Future Spending on Decorations
- Other Holiday Decorations Purchased and Amount Spent by Holiday
- Where Holiday Decorations Were Bought
- What Shopping Experiences Decorations Shoppers Valued
- Special Investigation: Where They Get Decorating Inspiration
- Attitudes about Holiday Decorating and Purchasing
Of course we here at Christmas Decor Source were real excited that maybe we would get some real quantifiable information, rather than conjecture, but it turns out that conjecture is much cheaper than the $3500.00 that Unity wants for the report so we will go with that.
The Big News from Conjecture
eDecorSource Print Catalog
The big news that buyers have this season is that prices are dropping on decorations. Tom Brady, owner of eDecorSource.com, an online reseller of commercial Christmas decorations says “Prices have dropped back to the 1990′s in some cases for commercial decor, in fact that was the leader on our printed catalog this year“. Tom went onto say that the recession over the last 18 months reduced sales and that services like his have diversified to help make up the difference and weather the economy.
Other Decorating …
LED lighting in holiday light displays is readily available on most every piece, however consumers are not really ready to shell out the additional money to do the upgrades so real deals are in traditional incandescent holiday lighting.
There are lots of new products that have hit the market, so if your tired of the same old hum drum Christmas decorations – go shopping.
Animated and large displays are getting bigger than ever, it seems that everyone wants a distraction at Christmastime. Information readily available on the Internet also makes it much easier to build a fantastic light display.
Tags: Christmas Decorations, commercial, decorating, decorations, industry, market research